Esther Luongo Psarakis brings business experience of over 30 years. Creator of Foodpreneur®, a strategic sales/marketing and educational consultancy, she saw a need to better addressthe educational needs of entrepreneurial food, beverage and consumer companies, creating a comprehensive curriculum for their launch. She also works with established international companies seeking to enterinto the US market. Her TV show-“Foodpreneur-Tasty Tales of Climbing Up & Down the Gourmet Food Chain” airs on Princeton TV. As an advisor with the NJ Small Business Development Centers and as a Business Coach with Rising Tide Capital, she primarily focuses on food, beverage and consumer centric companies.Her strong skill set on mentoring, concept development, business plan and sales strategies has been applied to a wide range of companies. Examples include; extra virgin olive oil, olive products, bakery products, healthy frozen meals, baby food, ethnic foods, healthy beverages, popcorn, jams, dips, and vegan foods, toothpaste, oral care and natural skin care. One of her business plans was selected for publication in the latest edition of “The Complete Idiot’s Guide to Business Plans” Esther founded a Meetup group specifically focused on New Jersey’s Food and Beverage Entrepreneurs and Professionals creating networking and opportunities. With international companies, ranging from Tunisia, El Salvador, Ecuador, Brazil, Canada, Greece, Jordan, Mexico, Australia and other countries, she has crafted effective sales/marketing strategies for US launch. This has included trade show management, sourcing and on-boarding of personnel and resources, developing branding and sales distribution for entry into the US ethnic, specialty & food service channels. As an entrepreneur, Esther launched Taste of Crete, a gourmet food company which imported a variety of artisan Greek food products and created a line of Greek cookies and fresh prepared meals. They were sold throughout the US, including Bristol Farms, King’s, Whole Foods, Shoprite, Dean & Deluca, William Sonoma, Sur la Table and numerous specialty stores. Its products had been featured in The New York Times, New Jersey Monthly, Star Ledger, Food & Wine, Saveur, Better Homes & Gardens, USA Today, Huffington Report, and Philadelphia Inquirer. Esther has been a speaker and educator for a variety of organizations, including the Specialty Food Association, Institute of Food Technologists, Raritan Valley Community College, Bergen Community College, Fairleigh Dickenson University, St. Joseph’s University, Rutgers University Food Innovation Center and Jalima & Associates. She has been featured in The New York Times, New Jersey Monthly, USA Today and Huffington Report, appeared on FOX News, ABC, Channel 12, Ebru TV, WSOU 89.5 and Martha Stewart Radio. Some awards include, NJSBDC Success Award, Somerset County Business Partnership Small Business Economic Vitality Award, BPeace VERA Award, NJ Association Women Business Owners Leading Women Entrepreneur, and Sam’s Club Emerging Women Entrepreneur. Esther held leadership roles in international sales, strategic planning, training and global account management with American Express and Citigroup. She holds a Certificate in International Market Entry from the US Department of Commerce. She has a BA in Communications from Douglass College, Rutgers University, is a graduate of the Rutgers Graduate School of Business Entrepreneurial Pioneers Initiative Program and is a former board member.
Meet Esther Luongo Psarakis
September 27, 2019