September 27, 2019

Meet Alicia Noel

Alicia researches food supply chain innovation, with a focus on how companies are using blockchain; consults with companies that are developing and implementing initiatives that use blockchain to address supply chain challenges; and speaks at events to help people understand how blockchain is enabling change in the food and agriculture industry. In addition, she is an Associate Editor of the Blockchain for Good section of the peer reviewed journal Frontiers in Blockchain, as well as an advisor and judge for sustainable seafood business competition Fish 2.0, and a mentor with food business accelerator Food-X and blockchain accelerator dLab. She has also been a mentor for the Blockchain for Social Impact Decentralized Impact Incubator. Living in Beijing from 2008 through 2014, Alicia saw a string of food safety scandals cause illness and concern about the food supply chain. This led her to research and speak publicly about sustainable agriculture and food safety. The experience started her thinking about how we can improve traceability and transparency. As she learned more about blockchain technology she realized that the documentation and immutable record which blockchains provide give us the tools to do that. While in Beijing Alicia worked with the United Nations Industrial Development Organization – Investment and Technology Promotion Office to promote industrial development in third tier cities across China, and taught business to undergraduate and Executive MBA students at China Agricultural University. Since returning to the US she has consulted with a range of organizations on food safety issues in China, food supply chain innovation, strategy, communications, and the United Nations Sustainable Development Goals. Alicia has a BA in psychology, with a minor in education, from Hunter College of the City University of New York and an Executive MBA in international business from Rutgers Business School. She also holds a Permaculture Design Certificate from Green Phoenix Permaculture. Her other interests include the space industry, Chinese teas and tea culture, dragonboating, and kayaking.